SEARCH ENGINE OPTIMISATION - SEO

What is Search Engine Optimisation?

SEO, Search Engine Optimisation or Search Engine Marketing in its simplest form is a way of configuring a website so that the popular search engines like Google, Yahoo and MSN know your site exists and suggest it as “relevant” to users when they search using words related to your site.

Search engines receive millions of search queries every day, which is why it is so important that your website is listed with them. If your website is not search engine friendly then potential business is probably going to your competitors! SEO is the way of advertising in the twenty-first century.

There are two main types of SEO; genuine search engine optimisation and Pay-Per click marketing. So what's the difference? Pay-Per-Click management will list your site in the sponsored sections of the search engines and you pay each time someone clicks on your advertisement. Genuine SEO is optimising your website's code and content to gain higher rankings in the "organic search results". These are the regular “free” listings you see.

Which is better? Well an estimated 75% of users click the organic links over the sponsored links. You know this because you do it yourselves. Therefore genuine SEO is the difference between a revenue generating business tool and a website!

If you would like more information on the how to achieve good search engine rankings then we can help, just get in touch.

So what makes good SEO?

1) Targeted keywords and phrases

A lack of targeted keywords and phrases can make or break your site. When a user types in a keyword or keyword phrase that your site should be listed for - but you don't have these particular keywords and phrases on your site - then that user will most likely not be able to find you.

2) Well written content

Site content is the absolute number one draw for both search engine spiders and search engine/directory users. If your content is badly written, never updated, or not relevant to what you want to be found for, than your site is neither search engine friendly or user-friendly. Well written content is what search engine spiders feed on, and content is the key to high rankings.

3) Using Meta Tags properly

Meta tags include title tags, keyword tags, and description tags. While not the most important component of SEO they do play an important part. It is important to include all these tags in every page of the site and target them for each individual page.

4) A well designed website

Search engine spiders can actually be blocked from crawling sites that are not well-designed, so it's a major part of Website optimization. Poor site design could be a lack of clear navigation, poorly designed frames, and use of large, load-intensive graphics. Besides, if users can't find what they want on your site quickly, they'll find another site. We make sure all our websites are designed properly and if your site has been designed badly we can rebuild it for you.

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